Hi I'm Leticia 👋
web3 Marketing Ops & Strategy Consultant
I help blockchain marketing teams scale with better strategy, systems, and storytelling
Services 💡
How can I help you?
Fractional Marketing Ops
Set up scalable workflows, team rituals, and tools for success.
Notion dashboards
Slack comms flows
Campaign/project planning
Delegation & review systems
Brand & Messaging
Clarify your story and position in the market.
Audience & product messaging
Brand voice toolkit
Narrative hierarchy
Use-case-specific copy
GTM & Launch Strategy
Align launches across product, dev, BD, and comms.
Go-to-market planning
Messaging & assets
Timeline mapping
Cross-team activation
Testimonials ❤️
"I can recommend Leticia as a organized and diligent marketing manager. She ran her team efficiently and was always looking for opportunities on how to improve the Rarible brand and story."
Jonas L. — COO at Rarible
"Leticia is a sharp, thoughtful leader who keeps things moving without ever losing the bigger picture. She’s guided our team through fast-paced projects, shifting priorities, and complex partner relationships with calm, clarity, and a real sense of purpose."
Lara C. — Content Lead at Rarible
"Letícia is the kind of writer and editor you dream of working with. She goes above and beyond with everything she does and continues to find new ways to push the content further. She's also the kind of person who just makes your job easier with her a positive, can-do attitude."
Annika F. — Video and Animation Manager at Distractive
"She added lots of value through content improvements and SEO tactics. Furthermore, she's an excellent content writer who puts effort in creating understandable content that's thorough and precise."
Robert H. — Senior Communications Manager at DappRadar
Case Studies 💼
Marketing Management
Strategic Ecosystem Marketing for a Multichain NFT Platform
Copy and Content writing
All things web3 in blog, newsletter & social posts
Web3 Marketing Campaigns
Learning from the best NFT communities
🖤 Freelancing
Hi, I'm Leticia! 👋
Marketing Ops & Strategy Consultant based in Lisbon, Portugal.
I help web3 marketing teams scale with better systems, sharper strategy, and structured GTM execution. With 6+ years of experience (and 3+ in web3), I’ve led marketing for brands like Rarible, DappRadar, Lamborghini, and PSG.
