Web3 Marketing Operations 101

Why your chain, protocol, or NFT project needs more than just good content

“Marketing ops” might not sound sexy, but it’s what keeps great web3 marketing from falling apart.

In web2, marketing operations is already a well-established function. In web3, it’s often overlooked ***especially in early-stage projects that confuse content with strategy. But here’s the truth: a tweet thread won’t save your launch if your team is disorganized.

So what is marketing operations, exactly?

In Web3, marketing ops is the layer that connects strategy to execution. It’s the systems, tools, planning, and alignment that make your GTM work. It's:

• Cross-functional planning between marketing, product, and BD

• Clear workflows (who does what, by when)

• Notion dashboards, Slack rituals, and review processes

• Launch calendars with real timelines (not vibes)

• Delegation and documentation so the founder doesn’t have to do everything

Without ops, even the best narratives get stuck in approvals or never ship.

Why it matters in Web3

Web3 teams are lean, remote, and fast. That’s a perfect recipe for chaos. Marketing ops brings structure so you don’t burn out your team or miss key ecosystem moments.

If you’re building a chain, protocol, or NFT platform, you don’t just need content. You need a function that makes your marketing repeatable, scalable, and aligned with your product roadmap.

Want help setting up your marketing operations?

I work with Web3 teams to build smart systems, align cross-functional teams, and bring clarity to chaotic comms. Book a free discovery call to chat about your setup (or lack of one).